Third in an ongoing series of small business online marketing tips, this post covers search engine optimization, the process of improving a web site’s visibility (or rank) in a search engine (Google, Bing, etc). Read last week’s small business online marketing tip here.
Summary: In today’s Internet-focused world, if you want to meet new prospects and close more sales, you need to be visible in the search listings (i.e., Google, Yahoo and Bing) for the search terms/keywords that are relevant to your business, a goal achieved through search engine optimization (SEO).
As you may already know, a major announcement was recently made in the Internet marketing world—that of an alliance between Yahoo and Microsoft in an attempt to create more competition for Google.
Kutenda Has Your Back
Part of the value that Kutenda brings to our partners is to act as a source of ongoing education about Internet marketing trends that you and your clients should be aware of. In that spirit, I’d like to let you know how we believe the Yahoo and Microsoft partnership will impact you, our Kutenda partners, and your customers.






