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Click here to registerDon’t forget to register for tomorrow’s free webinar on SEO:
Dec. 9 @ 2 p.m. ET: SLEEP Your Way to the Top of Google’s Search Results, Pt. 2

We had an excellent turnout for the first installment of our free three-part webinar series on search engine optimization (SEO). We also had some excellent questions at the end. If you have questions of your own, be sure to register for part two now!

In part two, Kutenda’s director of online marketing, James Omdahl, will expand on his novel ‘SLEEP’ method (search, leverage, evaluate, estimate, perform) for generating inbound leads through SEO.

Part II: On-Page Optimization and Tracking (Evaluate, Estimate)

* How to evaluate your web site and tips to optimize
* What the competitive landscape looks like for your business
* How to measure progress by tracking your results

Why attend?
If your business isn’t ranking in the search results for key terms, you’re missing a huge, cost-effective opportunity to drive leads and fuel growth. Our webinar series will help you seize this opportunity.

Who should attend?
Business owners and marketers who want clear, practical guidance on using SEO to increase leads, sales and revenue. Maybe you need a refresher on key SEO principles. Perhaps you’re brand new to search engine marketing. Either way, you’re guaranteed to learn something you can use to grow your business!

What if I missed part one?
Don’t worry. Each installment is designed to stand on it’s own. Register here.

Search engine optimization

Yes, it’s true: Some people continue to use phone books.

But today’s consumer increasingly favors that great information repository known as the Internet, and they use search engines like Google, Bing and Yahoo to find what they’re looking for. With this change comes a new mandate for businesses: make sure your web site gets found.

So how does one get found in the search engines? If your business serves a competitive market, just having a web site doesn’t mean you’ll rank for key search terms. Google may list your competitors ahead of you in the search listings, and studies show that searchers rarely even look at the results beyond the top three. If you’re not in the ‘Golden Triangle’ you’ll get crumbs for clicks while your competitors get all the action.

We can help. We’re offering a free three-part webinar on search engine optimization, which is the process of optimizing your web site’s content and code for better placement in the search results. It also involves off-site factors, such as acquiring inbound links (which Google interprets as votes) from other web sites.

The series will help businesses ‘SLEEP’ their way to the top of the search results. (SLEEP: search, leverage, evaluate, estimate, perform). At the end of the series, we’ll provide attendees with a free SEO checklist that will help you apply what you’ve learned to your business’ web site. Register for the webinar today!

search_globe_imageRegister here for Kutenda’s free three-part webinar series on how small and midsized businesses can SLEEP (Search, Leverage, Evaluate, Estimate and Perform) their way to the top of the search results.

As we mentioned in a previous post, if you want to meet new prospects and close more sales in today’s internet focused world, you need to be visible in the major search engines (Google, Yahoo and Bing) for the search terms/keywords that are relevant to your business, a goal achieved through search engine optimization (SEO).

Problem is, SEO can be confusing for small and midsize businesses that don’t have the time or resources to dedicate to optimizing their company presence online. We’ve got the solution: Kutenda’s free three-part webinar series on how small and midsized businesses can actually SLEEP their way to the top of search results. Register today.

James Omdahl, our director of online marketing, will walk you through Kutenda’s SLEEP (Search, Leverage, Evaluate, Estimate and Perform) technique and provide the best practices, tips and tricks you need to start driving qualified traffic to your web site today.

Throughout the three sessions, James will demystify the optimization process so that you can grow your business online no matter the size of your marketing team/budget. All attendees will receive a free checklist designed to help you get started immediately.

Who should attend
Internet marketing beginners, small business marketers, and anyone else who wants to improve SEO.


People have been to conferences and sat in a big room listening to a speaker. They are off in the distance on a stage and you see them on the big screen. Once the speaker is done, everyone claps, and shuffles out the door.

Now you can create a more personalized and interactive forum through hosting a web seminar. Instead of people sitting in an auditorium, they are in front of their computer watching and listening. You can take a poll, call on people to answer questions, and have a more interesting discussion. At the end of the presentation, you can make your sales pitch and track who attends the conference and send them a thank you email.

3 steps to think about when planning your web seminar:

  • Make it relevant
  • Have a recognized speaker
  • Provide a takeaway

The planning and preparation involved is similar to a seminar in an auditorium. Spend time on the marketing, choosing the topic, and the speaker(s) to ensure a successful event!

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