Google’s algorithm, an intricate equation that chooses how to rank each site/page on the web, has always been a mystery—one that has daunted many people hoping to build a website that will get found by searchers.
So what’s the key to building a site that Google will love?
“The key to SEO isn’t cracking the Google code,” writes marketer John Prinzo. “In fact ‘SEO professionals’ who continually game the system just don’t get it and will cause your business search rankings harm.”
According to Prinzo, the key is to build an honest website that has clean code, descriptive meta data, savvy use of keywords and linking, and fresh content. No fancy gimmickry/wizardry required. Just basic blocking and tackling.
“The algorithm is an automated equation and is simply Google’s (or any other search engine’s) attempt to keep you and your website true,” Prinzo says. “If you are honest, passionate, consistent, prolific, and relevant, and you probably are if you do something you love, then you will go far.”
Read the complete article: The Mystery of the Google Search Algorithm
1. No unicorns: Relevance and proper tone are essential
Example: Bob sells life and long-term care insurance, and he wants to add some compelling imagery to his agency’s homepage. His young nephew, an aspiring graphic designer, suggests that he use some cool photos of twenty-something hipsters.
Bad idea, right? Yup. It’s misguided because twenty-something hipsters have about as much relevance to Bob’s product and target market as … unicorns. Not only will such images cause confusion among his desired audience, they may cause frustration. In any online marketing endeavor, relevance is key.
2. No mug shots or mystery meat: Know when to call the pros
Top real estate agencies clearly understand the value of professional photography. Most of their agents and brokers have professionally snapped headshots on their personal sites and marketing materials. It’s easy to see the impact these have when you see amateur mug shots—they look pretty bad in comparison, don’t they?
Here’s another example of when to call the pros: If you’re a restaurateur, caterer or pastry chef, persuasive images are essential. Photos will either cause cravings or nausea among prospects. Similarly, a landscape architect or interior designer will want imagery that shows their work in the best possible light.
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