Social networks have been one of the key drivers of online interaction since the advent MySpace in 2003. No doubt they’re great from a personal perspective, but the question for small business formulating an online marketing plan is, How can sites like Twitter, Flickr and Facebook help my business?
It’s a great question.
Chances are good that a sizable chunk of your potential customers are participating in one social networking site or another, and you want to capture their attention. This is where social networking search engines come into play. There are a ton of networking sites on the web and most have a way of searching the content within the network, or ‘vertical.’
Now here is where the rubber meets the road. Did you know that on average over 25 percent of searches conducted on social media sites are used to research a future purchase of a product or service? Social networks are where you can create relationships with potential customers that are in the research stage of the purchase process and to make you their trusted provider. Sounds great, right? Now the question becomes, How do I get in front of them to create this relationship?
Here’s an overview:
Step 1: Define the type of networks that suit your business » Read More
Though not as difficult as finding available .com domains (and boy, do I know that with our recent naming and domain search), its getting increasingly difficult to find available “handles,” or ID’s to use on social media applications like Twitter, Tumblr, Plurk, etc. As the popularity of social continues – and as more tools become popular – its harder to find the name you want.
If you’re planning on participating in more than one social media environment, its helpful to use the same handle everywhere. I haven’t quite followed that model myself, because when I began with Twitter (for example), I used my @copydiva handle as a test account. Why? Because Twitter was still relatively new, and I wasn’t sure if I was going to stick with it (who knew?).
So, I have accounts as both “copydiva” and “robinseidner” which are linked to each other.

Check Username checks availability of copydiva as a social media handle
If you are just starting out – or, if at this point, you’re just focused on one platform – choose a name you can stick with, if still possible. Fortunately, to do that, you don’t have to go to every social media tool site. Visit Check Username instead. All you need to do is type in your desired username, and it automatically checks availability across a whole host of social platforms.
Then, if it is available, click on the “available” link to go directly to the site to sign yourself up for your handle on that platform.

Robin Seidner, Kutenda's VP of Marketing
Kutenda’s Director of Marketing, Robin Seidner (AKA the Copy Diva) will be taking part in a panel discussion related to social media at DM Day on May 13, 2009 at the University of Denver. DM Day is an annual event hosted by the Rocky Mountain Direct Marketing Association (RMDMA), and is a full day of informative seminars, workshops and keynote speakers focusing on innovative marketing strategies for large, medium and small businesses.
Robin is excited for the opportunity to be a part of DM Day primarily because she gets to spend an entire day without her obnoxious coworkers becuase she is very passionate about helping businesses learn to leverage the Internet to promote their products and services.
For more information on DM Day, head on over to the RMDMA website.
Geoff Livingston has a good compiled post today on thoughts on how influence works across blogs and other social media. Read it here: Influencers and the law of the few.
How can your small business experiment with these “laws” of influence? It’s evident that it doesn’t matter how small your blog or Twitter following is – depending on who you’re connected to – and whether others rely on you for information – your influence could be large.


![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=86f4f4f6-ad3e-435e-bbab-c0c9bf3e3413)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=8e6b1120-d3b5-4683-ae26-ce6a76f4af1a)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=d0c11d5c-0b83-4141-af8e-543cf7274345)




