Are you a small business based in Colorado? If so, we want you!

We are officially launching our Local Accelerator program to the Colorado public. Designed to accelerate online lead generation and sales for Colorado small businesses, this program promises to offer a complete Internet marketing makeover to one lucky local business every month!

The program combines fulfillment services with access to Kutenda’s Internet marketing tool-set and training to get your company successfully marketing online. We’ll be choosing one lucky company every month … Selected companies will receive over $9,000 in services at no cost and 3 months of free Kutenda access.

If you’re based in CO, submit your company here: http://kutenda.com/accelerator.html

According to new projections from Outsell, Inc., digital/online marketing will overtake print in 2010. Companies are projected to spend $119.6 billion on online and digital strategies. For small businesses, marketing online is a known challenge due to the intense learning curve, budgetary constrictions and the lack of available software. Kutenda has set out to change that with it’s Internet marketing tool-set for small businesses and the Local Accelerator program is making the extra leap locally by offering tools, services and training for free.

The Local Accelerator program includes all of the foundations for a comprehensive Internet marketing strategy that will drive leads and sales. We begin by creating a website or optimizing your existing website for lead generation and search engine rankings. Companies walk away with a list of campaigns, content and the tools, training and support to pick up where Kutenda’s fulfillment process ends.

Specifics include:

• Promotional landing pages with automated response emails
• A prospect-focused email marketing campaign designed to convert
• Customizable email templates
• A search advertising pay-per-click campaign
• Live local search listing
• Optimized keyword list for specific products / services
• A knowledge base of Internet marketing best practices

In order to qualify, companies must be based in Colorado. We’re accepting submissions at http://kutenda.com/accelerator.html via a short form. Each monthly winner will be contacted directly by Kutenda’s director of training, Alex Ross. We are allowing companies to resubmit monthly for another chance to win.

Submit your business today!

Suggestions for increasing your chances of being chosen:

1) cross your fingers

2) grab your rabbit-foot key chain

3)  send your intern on a hunt for the perfect four leaf clover

4) maybe eat a bowl of Lucky Charms… whatever it takes…

GOOD LUCK!

Online marketing can be confusing, and for busy small-business owners like yourself, it’s bloody hard to find the time make sense of it all.

That’s why you should click here and watch these online marketing videos.

They’re short and packed with practical Internet marketing tips that you can use today to improve your business.

The videos were shot in Kutenda’s very own recording studio. OK, perhaps ‘studio’ is a bit of a misnomer. Michael’s basement is more accurate…

The harried SMB’s shortcut to online marketing savvy

You already know that online marketing—web site development, search engine advertising, email marketing, etc.—is more targeted and more cost-effective than traditional marketing.

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Do you ever get PPC mixed up with the BBC? Or thought that hosting a web site meant that you had to prepare appetizers?

A search engine results page, or SERP, in Google.

My first forays into online marketing left me asking a lot of questions. Maybe you’ve had a similar experience. Luckily, for people like us, there is a wealth of resources and expert knowledge available on the Internet to help even the greenest of online marketers get started.

My first step was to get a working definition of SEO. I quickly learned that SEO stands for search engine optimization, the process of optimizing your web site so it is easier for the search engines to find it, thus driving more visitors to your site. More visitor traffic means more chances to communicate, and more communication can provide opportunities to produce more sales.

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Social networks have been one of the key drivers of online interaction since the advent MySpace in 2003. No doubt they’re great from a personal perspective, but the question for small business formulating an online marketing plan is, How can sites like Twitter, Flickr and Facebook help my business?

It’s a great question.

Chances are good that a sizable chunk of your potential customers are participating in one social networking site or another, and you want to capture their attention. This is where social networking search engines come into play. There are a ton of networking sites on the web and most have a way of searching the content within the network, or ‘vertical.’

Now here is where the rubber meets the road. Did you know that on average over 25 percent of searches conducted on social media sites are used to research a future purchase of a product or service? Social networks are where you can create relationships with potential customers that are in the research stage of the purchase process and to make you their trusted provider. Sounds great, right? Now the question becomes, How do I get in front of them to create this relationship?

Here’s an overview:

Step 1: Define the type of networks that suit your business
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