Currently viewing the tag: "small business online marketing"
Yes, it’s true: Some people continue to use phone books.
But today’s consumer increasingly favors that great information repository known as the Internet, and they use search engines like Google, Bing and Yahoo to find what they’re looking for. With this change comes a new mandate for businesses: make sure your web site gets found.
So how does one get found in the search engines? If your business serves a competitive market, just having a web site doesn’t mean you’ll rank for key search terms. Google may list your competitors ahead of you in the search listings, and studies show that searchers rarely even look at the results beyond the top three. If you’re not in the ‘Golden Triangle’ you’ll get crumbs for clicks while your competitors get all the action.
We can help. We’re offering a free three-part webinar on search engine optimization, which is the process of optimizing your web site’s content and code for better placement in the search results. It also involves off-site factors, such as acquiring inbound links (which Google interprets as votes) from other web sites.
The series will help businesses ‘SLEEP’ their way to the top of the search results. (SLEEP: search, leverage, evaluate, estimate, perform). At the end of the series, we’ll provide attendees with a free SEO checklist that will help you apply what you’ve learned to your business’ web site. Register for the webinar today!
Photo credit: http://www.flickr.com/photos/danardvincente/ / CC BY 2.0
5
Register here for Kutenda’s free three-part webinar series on how small and midsized businesses can SLEEP (Search, Leverage, Evaluate, Estimate and Perform) their way to the top of the search results.
As we mentioned in a previous post, if you want to meet new prospects and close more sales in today’s internet focused world, you need to be visible in the major search engines (Google, Yahoo and Bing) for the search terms/keywords that are relevant to your business, a goal achieved through search engine optimization (SEO).
Problem is, SEO can be confusing for small and midsize businesses that don’t have the time or resources to dedicate to optimizing their company presence online. We’ve got the solution: Kutenda’s free three-part webinar series on how small and midsized businesses can actually SLEEP their way to the top of search results. Register today.
James Omdahl, our director of online marketing, will walk you through Kutenda’s SLEEP (Search, Leverage, Evaluate, Estimate and Perform) technique and provide the best practices, tips and tricks you need to start driving qualified traffic to your web site today.
Throughout the three sessions, James will demystify the optimization process so that you can grow your business online no matter the size of your marketing team/budget. All attendees will receive a free checklist designed to help you get started immediately.
Who should attend
Internet marketing beginners, small business marketers, and anyone else who wants to improve SEO.
As discussed in my last post, finding the right keywords for your search marketing campaigns is essential for getting the right traffic to your web site at the right price. But many small and midsized businesses should also consider adding geographic keyword modifiers to their search campaigns to really target their search marketing campaigns. In this post, we’ll define geographic modifiers and discuss why they are important to localized search marketers.
What is a geographic modifier?
A geographic keyword modifier is the use of a geographic term in the beginning, end, or in the middle of a keyword term. For example, if my core keyword was “health insurance,” you could geographically modify the keyword by adding the term “Denver” to it, making it “Denver health insurance” or “health insurance Denver.” Pretty straight forward, eh?
Why would I use a geographic modifier?
Even if a business wants to appeal to searchers on a national basis, it’s not a bad idea to start out by targeting a local market, because they will be able to see better results more quickly. Why? Because competition can be fierce on the national level, and the timeline for success can be considerably longer.
Online marketing can be confusing, and for busy small-business owners like yourself, it’s bloody hard to find the time make sense of it all.
That’s why you should click here and watch these online marketing videos.
They’re short and packed with practical Internet marketing tips that you can use today to improve your business.
The videos were shot in Kutenda’s very own recording studio. OK, perhaps ‘studio’ is a bit of a misnomer. Michael’s basement is more accurate…
The harried SMB’s shortcut to online marketing savvy
You already know that online marketing—web site development, search engine advertising, email marketing, etc.—is more targeted and more cost-effective than traditional marketing.
Do you ever get PPC mixed up with the BBC? Or thought that hosting a web site meant that you had to prepare appetizers?
A search engine results page, or SERP, in Google.
My first forays into online marketing left me asking a lot of questions. Maybe you’ve had a similar experience. Luckily, for people like us, there is a wealth of resources and expert knowledge available on the Internet to help even the greenest of online marketers get started.
My first step was to get a working definition of SEO. I quickly learned that SEO stands for search engine optimization, the process of optimizing your web site so it is easier for the search engines to find it, thus driving more visitors to your site. More visitor traffic means more chances to communicate, and more communication can provide opportunities to produce more sales.
