Currently viewing the tag: "search"
As you know, creating a business listing in Google Places is part of a good overall search engine optimization (SEO) strategy. Local business listings often get top billing in the search results for key terms, which translates to more visitor traffic.
But you don’t have to stop there. Creating a coupon in Google Places is an easy (and free!) way to leverage your listing. You’ll stand out from other businesses and potentially draw more clicks — especially if it’s a good deal.
Did I mention that creating a coupon in Google Places is easy and free? Once you log into the Google places, just click on the ‘Offers’ tab and follow the simple instructions.
0
The current rage—the whiz-bang, change-the-world way to market your business—is social media.
Twitter, Facebook, Flickr, YouTube, you could spend your entire day being lured into it all. And there are many bloggers and business consultants out there touting the big benefits to social media. They’ll tell you that if you’re not using social media, you’re missing the boat.
There certainly are benefits to social media, but let’s be clear—its not the big solution to the problem that is paramount in your mind—How the heck do I drive more traffic, close more deals and make my business thrive?
That’s not to say that some small businesses aren’t successful using social media tools to help market their businesses. The New York Times recently published a story about a few small businesses using Twitter to alert people about deals, specials, etc. And, I know of a few small businesses here in Colorado that are using Facebook and Twitter to stay in touch with customers. Here’s the thing though: All of them have a web site where they are hoping to drive traffic to. They use social media as one way to drive that traffic.
