Currently viewing the tag: "search engine optimization"
Are you a small business based in Colorado? If so, we want you! 
We are officially launching our Local Accelerator program to the Colorado public. Designed to accelerate online lead generation and sales for Colorado small businesses, this program promises to offer a complete Internet marketing makeover to one lucky local business every month!
The program combines fulfillment services with access to Kutenda’s Internet marketing tool-set and training to get your company successfully marketing online. We’ll be choosing one lucky company every month … Selected companies will receive over $9,000 in services at no cost and 3 months of free Kutenda access.
If you’re based in CO, submit your company here: http://kutenda.com/accelerator.html
According to new projections from Outsell, Inc., digital/online marketing will overtake print in 2010. Companies are projected to spend $119.6 billion on online and digital strategies. For small businesses, marketing online is a known challenge due to the intense learning curve, budgetary constrictions and the lack of available software. Kutenda has set out to change that with it’s Internet marketing tool-set for small businesses and the Local Accelerator program is making the extra leap locally by offering tools, services and training for free.
The Local Accelerator program includes all of the foundations for a comprehensive Internet marketing strategy that will drive leads and sales. We begin by creating a website or optimizing your existing website for lead generation and search engine rankings. Companies walk away with a list of campaigns, content and the tools, training and support to pick up where Kutenda’s fulfillment process ends.
Specifics include:
• Promotional landing pages with automated response emails
• A prospect-focused email marketing campaign designed to convert
• Customizable email templates
• A search advertising pay-per-click campaign
• Live local search listing
• Optimized keyword list for specific products / services
• A knowledge base of Internet marketing best practices
In order to qualify, companies must be based in Colorado. We’re accepting submissions at http://kutenda.com/accelerator.html via a short form. Each monthly winner will be contacted directly by Kutenda’s director of training, Alex Ross. We are allowing companies to resubmit monthly for another chance to win.
Suggestions for increasing your chances of being chosen:
1) cross your fingers
2) grab your rabbit-foot key chain
3) send your intern on a hunt for the perfect four leaf clover
4) maybe eat a bowl of Lucky Charms… whatever it takes…
GOOD LUCK!
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Don’t forget to register for tomorrow’s free webinar on SEO:
Dec. 9 @ 2 p.m. ET: SLEEP Your Way to the Top of Google’s Search Results, Pt. 2
We had an excellent turnout for the first installment of our free three-part webinar series on search engine optimization (SEO). We also had some excellent questions at the end. If you have questions of your own, be sure to register for part two now!
In part two, Kutenda’s director of online marketing, James Omdahl, will expand on his novel ‘SLEEP’ method (search, leverage, evaluate, estimate, perform) for generating inbound leads through SEO.
Part II: On-Page Optimization and Tracking (Evaluate, Estimate)
* How to evaluate your web site and tips to optimize
* What the competitive landscape looks like for your business
* How to measure progress by tracking your results
Why attend?
If your business isn’t ranking in the search results for key terms, you’re missing a huge, cost-effective opportunity to drive leads and fuel growth. Our webinar series will help you seize this opportunity.
Who should attend?
Business owners and marketers who want clear, practical guidance on using SEO to increase leads, sales and revenue. Maybe you need a refresher on key SEO principles. Perhaps you’re brand new to search engine marketing. Either way, you’re guaranteed to learn something you can use to grow your business!
What if I missed part one?
Don’t worry. Each installment is designed to stand on it’s own. Register here.
Yes, it’s true: Some people continue to use phone books.
But today’s consumer increasingly favors that great information repository known as the Internet, and they use search engines like Google, Bing and Yahoo to find what they’re looking for. With this change comes a new mandate for businesses: make sure your web site gets found.
So how does one get found in the search engines? If your business serves a competitive market, just having a web site doesn’t mean you’ll rank for key search terms. Google may list your competitors ahead of you in the search listings, and studies show that searchers rarely even look at the results beyond the top three. If you’re not in the ‘Golden Triangle’ you’ll get crumbs for clicks while your competitors get all the action.
We can help. We’re offering a free three-part webinar on search engine optimization, which is the process of optimizing your web site’s content and code for better placement in the search results. It also involves off-site factors, such as acquiring inbound links (which Google interprets as votes) from other web sites.
The series will help businesses ‘SLEEP’ their way to the top of the search results. (SLEEP: search, leverage, evaluate, estimate, perform). At the end of the series, we’ll provide attendees with a free SEO checklist that will help you apply what you’ve learned to your business’ web site. Register for the webinar today!
Photo credit: http://www.flickr.com/photos/danardvincente/ / CC BY 2.0
Register here for Kutenda’s free three-part webinar series on how small and midsized businesses can SLEEP (Search, Leverage, Evaluate, Estimate and Perform) their way to the top of the search results.
As we mentioned in a previous post, if you want to meet new prospects and close more sales in today’s internet focused world, you need to be visible in the major search engines (Google, Yahoo and Bing) for the search terms/keywords that are relevant to your business, a goal achieved through search engine optimization (SEO).
Problem is, SEO can be confusing for small and midsize businesses that don’t have the time or resources to dedicate to optimizing their company presence online. We’ve got the solution: Kutenda’s free three-part webinar series on how small and midsized businesses can actually SLEEP their way to the top of search results. Register today.
James Omdahl, our director of online marketing, will walk you through Kutenda’s SLEEP (Search, Leverage, Evaluate, Estimate and Perform) technique and provide the best practices, tips and tricks you need to start driving qualified traffic to your web site today.
Throughout the three sessions, James will demystify the optimization process so that you can grow your business online no matter the size of your marketing team/budget. All attendees will receive a free checklist designed to help you get started immediately.
Who should attend
Internet marketing beginners, small business marketers, and anyone else who wants to improve SEO.
In my last two posts, we learned how to select the right core keywords and how to add the right geographic modifiers to take advantage of local online marketing. In this post, we’ll walk through the various elements of search engine optimization (SEO) and how to use the right local keywords to optimize web pages for a local business web site.
The five primary areas where you use local SEO keywords are:
1. Title tag
2. Meta description tag
3. Meta keywords tag
4. Page content and H1 tags
5. Internal and external links
Let’s go through each of these and learn what they are, where they can be seen, and the guidelines for using keywords in each.
SEO stands for search engine optimization, the process of trying to make your web site visible in the search engine results when people search for things that are relevant to you.
To critics, SEO is all about gaming a meritocratic system—using tricks to move up the search ranks before you’ve actually earned it. To SEO proponents, it’s about making sure your needle of a web site has a chance of being noticed in the haystack that is the Internet.
