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Third in an ongoing series of small business online marketing tips, this post covers search engine optimization, the process of improving a web site’s visibility (or rank) in a search engine (Google, Bing, etc). Read last week’s small business online marketing tip here.
Summary: In today’s Internet-focused world, if you want to meet new prospects and close more sales, you need to be visible in the search listings (i.e., Google, Yahoo and Bing) for the search terms/keywords that are relevant to your business, a goal achieved through search engine optimization (SEO).
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As you may already know, a major announcement was recently made in the Internet marketing world—that of an alliance between Yahoo and Microsoft in an attempt to create more competition for Google.
Kutenda Has Your Back
Part of the value that Kutenda brings to our partners is to act as a source of ongoing education about Internet marketing trends that you and your clients should be aware of. In that spirit, I’d like to let you know how we believe the Yahoo and Microsoft partnership will impact you, our Kutenda partners, and your customers.
Everyone wants their website to appear in Google without paying. One strategy to focus on is increasing the number of quality backlinks to your website. Backlinks are simply links to your site. The part to focus on though, is the quality of those links. It would be simple to go and build webpages on domains that you are only using to create links, but not an efficient use of your time.
Is it easy to get quality backlinks? It can be if you create link bait. This goes back to the content on your site and giving people a reason to link to it. In other words, you need to provide something interesting and useful.
Here are easy, and free, ways to create link bait:
- Blogs: Write posts on interesting articles, tips on fixing common challenges,
- Interview industry professionals and well-known names
- Title: Most important part of an article or page as it’s what people will use to determine whether or not to visit your site
- Resource: Include a whitepaper or url as resource for readers to access
- Humor: People are faced with depressing news … give them some info with humor and word will spread
You can always participate in blog conversations and include links back to your site. If that’s what you do with every blog post, blog owners will soon put a stop to it. Be useful and the traffic will come.
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