As you know, creating a business listing in Google Places is part of a good overall search engine optimization (SEO) strategy. Local business listings often get top billing in the search results for key terms, which translates to more visitor traffic.

But you don’t have to stop there. Creating a coupon in Google Places is an easy (and free!) way to leverage your listing. You’ll stand out from other businesses and potentially draw more clicks — especially if it’s a good deal.

Did I mention that creating a coupon in Google Places is easy and free? Once you log into the Google places, just click on the ‘Offers’ tab and follow the simple instructions.

Give it a shot!