Currently viewing the tag: "email marketing"
Fourth in an ongoing series of small business online marketing tips, this post covers email marketing and the process of building an ‘opt-in’ list—a list of prospects who have agreed to receive email from your business. Read last week’s small business online marketing tip here.
Summary: Since not all new prospects are ready to buy, your small business must effectively nurture them from cold to hot, a process that’s easier and more efficient with email marketing. But to take advantage of email, you’ve got to build a good opt-in list first. Here’s how.
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About a month ago, my wife and I welcomed our fourth child into the world and the team at Kutenda presented us with a gift certificate to a restaurant near my house. Needless to say, our hands were full, so ordering in seemed like the perfect option.
It was a surprise to me when I did a Google search and couldn’t find a web site for the place. This was a bit frustrating, as it’s tough to order for delivery when you don’t know what is on the menu. Fortunately, the place was only a 6-minute drive, so I went there to find out.
I entered the restaurant and asked for a takeout menu. The hostess said their takeout menus were located in the Yellow Pages. Wow.
