Currently viewing the tag: "email list building"
Summary: Email is a powerful advertising medium, but it won’t do a thing for your small business unless your messages actually get delivered. The key to avoiding the spam folder? Follow federal CAN SPAM regulations and obtain permission from your recipients.
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Fourth in an ongoing series of small business online marketing tips, this post covers email marketing and the process of building an ‘opt-in’ list—a list of prospects who have agreed to receive email from your business. Read last week’s small business online marketing tip here.
Summary: Since not all new prospects are ready to buy, your small business must effectively nurture them from cold to hot, a process that’s easier and more efficient with email marketing. But to take advantage of email, you’ve got to build a good opt-in list first. Here’s how.
