Summary: Good web sites convert traffic into revenue by providing informative, high-value content to visitors and by issuing compelling calls to action.
Summary: When writing web site content for your small business, avoid the common mistake of focusing on features and/or your company profile. Instead, address your prospects directly and describe how your products and services fulfill their needs and wants.
Once you have a plethora of pages filled with content, how do you deliver it? You have to know your audience. How does your audience learn and want to receive information? The gold nugget here is to find a delivery system that includes as many deliverable options as possible.
Here are ways to deliver content:
- Whitepapers
- Video
- Slideshow
- Podcasts
- Live
Some will want to download the content and listen to it on their iPod, others will want the paper to read through it on an airplane and make notes. Everyone learns differently and at varied paces.
Once you have decided which, or all, of the ways to deliver, you then need a process to organize them. I recommend using Moodle. This is a great, and free, tool that is setup as an online class at a university would be. You can add quizzes, assignments, and hold live chats. The curriculum can be delivered over multiple weeks or in a discussion format and you can run reports on who has taken which classes and quiz grades. It will be familiar to many and did I mention it’s free? Check it out: www.moodle.org


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