We’ve noticed too many people that are creating title tags that consist of nothing more that a list of comma separated keywords. Learn why this tactic is hurting your marketing efforts and how to structure a proper SEO title tag for search engines and users. Learn more about SEO from Kutenda at http://kutenda.com.

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The 7 Deadly Sins of Small Business Pay-Per-Click Marketing

and How to Avoid an Eternity in PPC Purgatory (Can I Get an Amen!?)

Kutenda is hosting a free webinar on pay-per-click marketing Wednesday, July 28th. The live webinar will focus on teaching small and midsize business owners and marketers to successfully use pay-per-click marketing tactics to increase their sales and overall return on investment online.

“Small businesses are discovering pay-per-click marketing with companies like Google and realizing that they can drive targeted prospects at an affordable price. Unfortunately, many small businesses that try PPC end up not seeing a positive return on their investment, not because it’s not possible, but because they all make similar mistakes when they are setting up, launching and analyzing their PPC campaigns,” said Kutenda CEO Mike Cooch.

The 7 Deadly Sins of Small Business Pay-Per-Click Marketing will be presented by Kutenda’s Director of Online Marketing, James Omdahl. James will take you through 7 common mistakes small businesses make in their PPC campaigns, and then show you how to fix them.

The webinar will cover the following PPC sins:

1. Lust – Getting excited and getting started without a plan
2. Gluttony – Using too many keywords in a single AdGroup and not using negative keywords
3. Greed – Pinching pennies too much and not setting a high enough budget to get ads to show
4. Envy – Bidding on terms that don’t drive traffic because a competitor is bidding on them
5. Sloth – Not doing regular testing, maintenance, geo-targeting and tracking
6. Wrath – Getting frustrated by PPC and quitting too soon
7. Pride – Not asking for help, learning more about PPC or not considering hiring an expert

Pay-Per-Click done correctly can be one of the most effective ways to market your company. Don’t pass up this opportunity to learn PPC from an expert in the field.

Reserve your spot today. Click Here: https://www2.gotomeeting.com/register/142199386
About Kutenda

Kutenda offers smart marketing expertise, services and tools packaged to help you find new customers and grow your business.

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Did you know that 79% of web surfers scan content and only 16% read word for word? If you want people to engage with your website online, you’ve gotta write your content in a way that’s easily scannable. Learn more about website marketing from the experts at Kutenda at http://kutenda.com.

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Register now! https://www2.gotomeeting.com/register/142199386

Find paid search marketing salvation by learning to avoid the 7 deadly sins that most small businesses commit that leave them with negative returns on their pay-per-click investment.  See what you need to do to take your Internet advertisements from PPC Purgatory to high ROI heaven.

In this webinar we’ll show you:
• The 7 deadly sins of PPC marketing
• Ways to identify if you are a PPC sinner
• How to fix your sinning ways and reap the rewards of a sin-free PPC lifestyle.

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