If Facebook were invented in the 90s… | YouTube

What a 9-Year-Old Can Teach You About Selling | Inc.com

See also: How kids in NYC sell lemonade (hilarious)

Image from Buzzfeed

Brendon does a great job of communicating important concepts in easy-to-understand frameworks. I’ve bought some of his courses before and felt they were some of the best investments I’ve made.

I think it’s great, motivating stuff that everyone should watch. Watch them here!

Scheduled sending and email reminders | Boomerang for Gmail
Do you use Gmail or Google Apps? This free plugin-thingamabob is pretty cool.

General purpose technologies: The revolution to come | The Economist
We’ve adopted mobile phones faster than any other household technology. And we’re just getting started.

Seven Personality Traits of Top Salespeople | Harvard Business Review
There are a couple that might surprise you …

Disruptions: With No Revenue, an Illusion of Value
This is nuts.

A Show with Ze Frank
Ze is back. With a vengeance. Buckle up, sports racers!

Content Modelling: A Master Skill
Hmmm …

Yes, yes it is. It has everything. Great copy, compelling imagery, powerful testimonials, excellent proof points, and an irresistible call to action. And a unicorn.

1995 Pontiac Grand Am GT

[Update: Dang, they pulled it from Craigslist! Alas. The ad will live on as legend ... ]

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Email marketing guru Ben Settle, who mails his list 365 days a year, makes the case for frequency using a baseball analogy:

Last week I was watching the White Sox game and saw a perfect example of how even so-called “loser” emails (i.e. emails that brought you little or no sales on a given day) can still make you mucho smackola. In this case, there was a man on second base who had gotten there on a double. The next batter hit a slow grounder to the second baseman, who threw out the batter, but the guy on 2nd had advanced to third. Then, the next batter flied out, but it was deep enough where the man on 3rd could score a run.
And that, my friend, is how email works.

The man scored due to two outs by two other batters.

Those were not base hits, but they served the purpose of advancing the runner to home for a score.

In “email land” this happens all the time.

This kind of thinking reminds me of the Moneyball approach … i.e., when you’re taking a long-term statistical perspective—when you’re thinking about a 162-game season—it’s about aggregating a bunch of tiny incremental advancements over time. It’s not necessarily about hitting glorious homeruns that sail to the upper deck.

Settle’s moral of the story? “Quit screwing around. Get those emails out.”

How To Profit From Unprofitable Emails | Ben Settle

As everyone knows, a healthy list of prospects is absolutely essential in business. But here’s the rub: building a list is hard work, and no one has eight hours a day to dedicate to social media and list management …

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The above chart is … remarkable. Take a second to parse it (I’ll wait) … Here’s the takeaway: people have adopted mobile phone technology faster than almost any other household technology. The Economist captions:

What makes this particularly interesting is the fact that information and communication technologies (of which smartphones represent an extraordinarily elegant and powerful marriage) are a general purpose technology. They have, in other words, the potential to reshape the economy and boost productivity across all sectors and industries, like electricity or the automobile. Such transformations are about far more than simple technical innovation, however. They often require wholesale remaking of infrastructure environments, of business models, and of cultural norms. …

The potential of the smartphone age is deceptive. We look around and see more people talking on phones in more places and playing Draw Something when they’re bored. This is just the beginning. In time, business models, infrastructure, legal environments, and social norms will evolve, and the world will become a very different and dramatically more productive place.

General purpose technologies: The revolution to come | The Economist