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"web marketing"
Has the internet run out of ideas already? | The Observer
Yikes: “We look like being the first civilisation in history that invented a golden goose – and then strangled it.”
Scheduled sending and email reminders | Boomerang for Gmail
Do you use Gmail or Google Apps? This free plugin-thingamabob is pretty cool.
General purpose technologies: The revolution to come | The Economist
We’ve adopted mobile phones faster than any other household technology. And we’re just getting started.
Seven Personality Traits of Top Salespeople | Harvard Business Review
There are a couple that might surprise you …
Disruptions: With No Revenue, an Illusion of Value
This is nuts.
A Show with Ze Frank
Ze is back. With a vengeance. Buckle up, sports racers!
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Writing for Social Media Today, Sookie Shuen puts pay-per-click advertising (PPC) on the endangered species list, citing recent research from YouGov that just 18 percent of SMBs using Google Adwords actually recoup their investment.
PPC is purely about grabbing the potential customer’s attention without actually developing a lasting relationship with them. It focuses on the attraction stage and neglects to actually nurture and convert the buyer. This is why used alone, it can only ever offer limited returns.
Shuen believes PPC can work, but only if used strategically, and in conjunction with other marketing channels.
The Death of Pay Per Click Advertising PPC | Social Media Today
I think you could make a pretty solid case that Cheetos.com is the best website on the Internet. Share your thoughts in the comments if you like. Happy Friday.
Here are the latest articles we’ve saved to our Instapaper account:
- The HTML & CSS Book | subtraction.com
- Social Media Explained a la @ThreeShipsMedia | instagr.am
- 8 SEO Tips That Take 15 Minutes or Less | searchenginewatch.com
- How we read online | slate.com
- Whether You Call it Blogging or Not, Online Content Still Rules | copyblogger.com
- What Makes An Insanely-Great Blog Design?| diythemes.com
- Culture Eats Strategy For Lunch | fastcompany.com
- Clients From Hell | clientsfromhell.net
- Follow AMEX’s Example of a Successful Facebook Campaign | marketingprofs.com
- Carly Simon reveals ‘You’re So Vain’ clue | articles.cnn.com
- 10 Headline Blueprints That Work Like Crazy | charliepage.com
- Keep it fresh for success: Why updating your website is crucial | thenextweb.com
- New Facebook data: Be topical, ask questions, and tell jokes to win audience | niemanlab.org
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