Summary: Good web sites convert traffic into revenue by providing informative, high-value content to visitors and by issuing compelling calls to action.

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Summary: When writing web site content for your small business, avoid the common mistake of focusing on features and/or your company profile. Instead, address your prospects directly and describe how your products and services fulfill their needs and wants.

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Summary: Color triggers a range of emotions and reactions from viewers online. By choosing the proper colors for key elements of your web site, you’ll be more effective in collecting leads and converting customers.

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Third in an ongoing series of small business online marketing tips, this post covers search engine optimization, the process of improving a web site’s visibility (or rank) in a search engine (Google, Bing, etc). Read last week’s small business online marketing tip here.

Summary: In today’s Internet-focused world, if you want to meet new prospects and close more sales, you need to be visible in the search listings (i.e., Google, Yahoo and Bing) for the search terms/keywords that are relevant to your business, a goal achieved through search engine optimization (SEO).

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