Who’s laughing now, television?
Online advertising, long considered the lesser sibling to television advertising, has come of age.
According to a September report from the Internet Advertising Bureau and PricewaterhouseCoopers, online advertising expenditures in the UK overtook television expenditures in 2008.
Last year advertisers spent $2.792 billion on online media and $2.615 billion on television.
Do you ever get PPC mixed up with the BBC? Or thought that hosting a web site meant that you had to prepare appetizers?
A search engine results page, or SERP, in Google.
My first forays into online marketing left me asking a lot of questions. Maybe you’ve had a similar experience. Luckily, for people like us, there is a wealth of resources and expert knowledge available on the Internet to help even the greenest of online marketers get started.
My first step was to get a working definition of SEO. I quickly learned that SEO stands for search engine optimization, the process of optimizing your web site so it is easier for the search engines to find it, thus driving more visitors to your site. More visitor traffic means more chances to communicate, and more communication can provide opportunities to produce more sales.
As you may already know, a major announcement was recently made in the Internet marketing world—that of an alliance between Yahoo and Microsoft in an attempt to create more competition for Google.
Kutenda Has Your Back
Part of the value that Kutenda brings to our partners is to act as a source of ongoing education about Internet marketing trends that you and your clients should be aware of. In that spirit, I’d like to let you know how we believe the Yahoo and Microsoft partnership will impact you, our Kutenda partners, and your customers.
Recommended reading: Greg Sterling provides an excellent overview of the “local search ecosystem” and how it has failed small businesses.
Writing for Local Search News, Sterling describes this ecosystem as “an awkward set of alliances between traditional (mostly yellow pages) publishers, local search marketing (SEM) vendors and search engines, among a few others.”
This unholy alliance appears to be breaking down, and its demise may be a good thing for small and mid-sized businesses.
The current model, Sterling explains, was developed to reduce complexity and make SEM easier to sell to small businesses.
But here’s the rub: simplifying SEM often makes it less effective – leading to bad experiences and a high degree of “churn” in the market, with SMBs bailing after dismal results. Sterling reports that local SEM churn rates are between 50% and 100% each year.
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