Archive for the ‘paid search advertising’Category

PPC Tip: Understanding AdWords Account History

If you’ve had bad luck with your Google AdWords account, and you just can’t seem to fix it, you could be suffering from poor account history. Learn how account history factors into your marketing efforts and what you can do to fix it. Learn more about Internet marketing with Kutenda at http://kutenda.com.

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The 7 Deadly Sins of Small Business Pay-Per-Click Marketing and How to Avoid an Eternity in PPC Purgatory (Can I Get an Amen!?)


The 7 Deadly Sins of Small Business Pay-Per-Click Marketing

and How to Avoid an Eternity in PPC Purgatory (Can I Get an Amen!?)

Kutenda is hosting a free webinar on pay-per-click marketing Wednesday, July 28th. The live webinar will focus on teaching small and midsize business owners and marketers to successfully use pay-per-click marketing tactics to increase their sales and overall return on investment online.

“Small businesses are discovering pay-per-click marketing with companies like Google and realizing that they can drive targeted prospects at an affordable price. Unfortunately, many small businesses that try PPC end up not seeing a positive return on their investment, not because it’s not possible, but because they all make similar mistakes when they are setting up, launching and analyzing their PPC campaigns,” said Kutenda CEO Mike Cooch.

The 7 Deadly Sins of Small Business Pay-Per-Click Marketing will be presented by Kutenda’s Director of Online Marketing, James Omdahl. James will take you through 7 common mistakes small businesses make in their PPC campaigns, and then show you how to fix them.

The webinar will cover the following PPC sins:

1. Lust – Getting excited and getting started without a plan
2. Gluttony – Using too many keywords in a single AdGroup and not using negative keywords
3. Greed – Pinching pennies too much and not setting a high enough budget to get ads to show
4. Envy – Bidding on terms that don’t drive traffic because a competitor is bidding on them
5. Sloth – Not doing regular testing, maintenance, geo-targeting and tracking
6. Wrath – Getting frustrated by PPC and quitting too soon
7. Pride – Not asking for help, learning more about PPC or not considering hiring an expert

Pay-Per-Click done correctly can be one of the most effective ways to market your company. Don’t pass up this opportunity to learn PPC from an expert in the field.

Reserve your spot today. Click Here: https://www2.gotomeeting.com/register/142199386
About Kutenda

Kutenda offers smart marketing expertise, services and tools packaged to help you find new customers and grow your business.

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Join us for our Wednesday webinar: The 7 Deadly Sins of Small Business Pay-Per-Click Marketing and How to Avoid an Eternity in PPC Purgatory

Register now! https://www2.gotomeeting.com/register/142199386

Find paid search marketing salvation by learning to avoid the 7 deadly sins that most small businesses commit that leave them with negative returns on their pay-per-click investment.  See what you need to do to take your Internet advertisements from PPC Purgatory to high ROI heaven.

In this webinar we’ll show you:
• The 7 deadly sins of PPC marketing
• Ways to identify if you are a PPC sinner
• How to fix your sinning ways and reap the rewards of a sin-free PPC lifestyle.

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PPC Tip: Use Job and Career Negative Keywords

Learn one of the easiest ways to decrease your pay-per-click marketing costs and increase your campaign results by using job and career related negative keywords. This easy trick can save you hundreds a year. Learn more about paid advertising with Kutenda at http://kutenda.com

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