Here are the latest articles we’ve saved to our Instapaper* account:
- Frighteningly Ambitious Startup Ideas | paulgraham.com
- How we doubled the sales of a web app | conversion-rate-experts.com
- 101 Landing Page Optimization Tips | unbounce.com
- Need More YouTube Views? Try Pinterest | mashable.com
- Monologue: I’m Comic Sans, Asshole | mcsweeneys.net
- The ‘Cliffs Notes Web’ Has Won | theatlantic.com
- Ask A Copywriter: How long should your copy be? | askacopywriter.blogspot.com
- Responsive Web Design: What It Is and How To Use It | smashingmagazine.com
- Dollar Shave Club | dollarshaveclub.com
Instapaper is a handy bookmarklet (free, get it here) that lets you save pages for later and/or calmly read a web page that has been stripped of unsightly visual clutter.
Here are the latest articles we’ve saved to our Instapaper account:
- How to Become an Effective CEO: Chief Emotions Officer | FourHourWorkweek.com
- In Tech, Starting Up by Failing | NYTimes.com
- Successful Sales Management: Trust Me, I’m a Salesman | Steve Reeves
- Why Brands Like Puma and GE Are Flocking to Instagram | AdAge.com
- How to Write a Thank-You Note That Matters | Inc.com
- A Word to the Resourceful | PaulGraham.com
- 97 Ideas for Building a Valuable Platform | ChrisBrogan.com
- Open Rate Madnezz | BenSettle.com
- Progress Killer #3: Don’t Try to Go it Alone | Copyblogger.com
- A 10-Step Diagnostic for Your Small Business | NYTimes.com
Don’t use Instapaper yet? Get it here.
(Grammarians, please click away, there’s nothing to see here…)
Copywriter and email marketer Ben Settle makes the case that typos will rarely (if ever) hurt your cause—and may actually help it. Here is Ben describing his writing “process”:
I crank the email out (usually in about 4-5 minutes) and then let ‘er rip. No editing (unless the URL is wrong) or even thinking about it.
Just sit, pound, send.
And it doesn’t hurt sales at all.
I’ve noticed it even HELPS sales sometimes.
That’s probably why old school copywriters used to purposely misspell things in their ads
It made their letters look genuine.
Like personal letters.
And not “sales pitches.”
It’s hard to resist Ben Settle. Settle is a guy who makes a living—a pretty decent living, it seems—sending daily emails about email marketing (yes, it’s all very meta). He spends a lot of time looking at his numbers, and since he’s been emailing to his list daily for several years, he can pull from a lot of data. His opinions (which are plentiful, colorful, strident and often profane) are based on real evidence.
So what makes Settle hard to resist? For one thing, he’s got a great conversational writing style, and he’s not afraid to piss people off. (In fact, he maintains that making people angry is an indicator that you’re doing something right.)
He’s a bit like your favorite radio personality: brash, smart and welcoming of controversy. His post on typos prompted a deluge of hate-mail from “spelling nazis,” who (whom?) he declares are either “anal retentive writers, editors or loser intellectuals who can’t sell their way out of a paper bag.”
But what makes Settle’s voice unique is his unlikely combination of braggadocio and integrity. The former makes him entertaining, and the latter makes him trustworthy.
- The 3 Incentives That Get People to Read Content and Buy Products | DIYThemes.com
- The Problem with SOPA (And How to Stop It) | Copyblogger.com
- Google’s Social Move Attracts Critics | NYTimes.com
- Top 12 Social Media Blunders of 2011 | Inc.com
- Data Reveals a Social Media Success Formula | Copyblogger.com
- 5 Tricks from a LinkedIn Jedi | Inc.com
- 5 Tips To Build An Amazing Personal Twitter Brand | FreelanceSwitch.com
- Your Local SEO Checklist For 2012! | SearchEngineGuide.com
- How to make your shopping cart suck less | TheOatmeal.com
- The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy | Amazon.com
- What’s better? A Fancy HTML Email or a Simple Text-Based Email? (Survey Results) | DIYThemes.com
- Filter bubbles burst, blind spots shrunk, curation over SEO: Rachel Sklar’s predictions for 2012 | NiemanLab.org
- 2011: A Huge Year for Social Media | TheNextWeb.com
*Do you use Instapaper? It’s a great (and free) tool for saving online content for later. The way it works: create an account here and drag the bookmarklet to your web browser’s toolbar. When you find content you like and want to save, just click the Instapaper bookmarklet and the page will be added to your reading list, accessible on any device that has an Internet connection. Bonus: Instapaper also lets you strip pages down to just the text, so you can dig into a good article without any distracting visual clutter.
Derek Halpern at DIY Themes asked his readers to share their newsletter preferences—plain text emails vs. fancy HTML emails.
People said they LOVED the text email because it was simple and much easier to read. Here are some quotes:
“Much easier to read”
“The new format tended to make me feel as if I were a tried and trusted confidant— and that was welcomed”
“It’s clean and easy to read. Call to actions are also clean and easy to follow.”
(+1 for minimalist web designs that focus on readability instead of fancy graphics )
Couldn’t agree more. In fact, we changed our email services a few months back to reduce the amount of design clutter in an attempt to create messages with a more intimate, personal feel. (We changed the tone of our copy as well.) The results have been impressive. Our partners are seeing MUCH more engagement.
It takes a certain confidence to forgo the fancy and embrace the simple—we all want to show our plumage. But the data’s clear: it’s worth dialing down the design!
Thx, Andrew A.!
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