Google+ has thus far not been taken very seriously by businesses trying to promote their products and services. This is swiftly changing! Google+ has now positioned itself beautifully to challenge Facebook as a major social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ each day! Combine all of the functionality of your Google account, and massive search engine benefits, you’ve got something we can get excited about.
How to utilize your Google+ Local listing
Confused on how to use Google+? Don’t fret – use these for starters!
- Complete your Google+ profile – Give this some thought as you do it. Use compelling photos and images, and be sure you link out to your other social media accounts.
- List your key information – Especially hours of operation, contact information, along with maps and directions.
- Link to your blog or site – Be sure to link to your primary business blog or site. This will result in added traffic and a great backlink.
- Create your business page –You can create content of any length, including video. This has direct benefits for search results as well as folks that find you on Google+.
- Link to your other material – Link out to your blog posts. In addition to getting them indexed nearly instantly, this also has a number of SEO advantages. You can also use your Google+ page for making posts, including multimedia that can link to your pages elsewhere. The possibilities are staggering.
- Utilize the Direct Connect feature – This Google+ tool permits people to add you to circles when they come across you in search. Similar to a Facebook “Like”.
- Use video chat in Google+ Hangouts – Whenever you hold a video chat, Google+ streams it, records it, and sends you the recording via email. You can then upload to YouTube if you wish, or use it on your website or privately. One great option to use it is to create impromptu product demos.
This is just the start of what’s possible with Google+. To see more methods plus a very cool infographic on the subject see this post on CopyBlogger.
LinkedIn should be ranked among the big three of social media sites, right along with Facebook and Twitter. But LinkedIn is in fact more valuable for your business because as opposed to its rivals, this social-media site focuses specifically on business. In other words, you won’t have people on LinkedIn posting about how good their oatmeal tasted this morning.
How smart businesses are using LinkedIn
You operate a business. Your time and energy is in short supply. So just why should you worry about LinkedIn? Here are some ways your peers (there are 1.3 million small-business owners on the network) are using it to their benefit:
- Sharing wins: Promoting your successes is just good marketing. It will make you look good to potential customers. And with 2 million C-level executives using the site, you might find yourself with some influential new friends.
- Getting referrals: LinkedIn makes it easy to get peer and client endorsements for the work you do. Best part? When someone endorses you or writes a testimonial, everyone within your network sees it in his or her activity feed. This kind of social proof is the BEST way to get new customers.
- Finding new talent: If your small business continues to grow, you’ll definitely need to hire new employees. LinkedIn is a great place—scratch that, it’s the BEST place—to find new players to add to your team.
- Promoting events: LinkedIn’s event feature is a game changer! It’s never been so easy to spread your message and boost attendance for upcoming events. You can also use their service directory to find a caterer for your gathering. Simple.
- Boosting website traffic: Here’s a little-known secret about LinkedIn: it’s very influential with Google, if you have a presence on LinkedIn, you’re going to notice a bump in search engine visibility, too. More eyeballs, more prospects.
- Getting answers: You can uncover great information on both marketing and owning a successful business from other pros in LinkedIn Answers and Groups. You will find over 2000 groups dedicated to small-business-related topics.
- Finding investors, vendors and partners: It’s a networker’s paradise. Whether you want some capital, a new accounting firm, or a business partner, you’re not going to find a better source than LinkedIn.
We’re just scratching the surface here, folks. The benefits don’t stop there. Head over to LinkedIn, set up a page for your business and see for yourself. I realize your time is scarce, but trust me, it’s worth it.
Always the contrarian, Ben Settle tries to make the case that testing email campaigns is …
- A big waste of time anyway
“I take great pleasure in tipping sacred cows … ” Settle writes. “Whenever someone says they ‘scientifically test’ emails, I call BS on it right away.”
He argues that true scientific-method-style testing is impossible with email because there are too many variables you can’t control, combined with the fact that tracking on mobile devices notoriously unreliable.
I think he’s mostly right—but probably overstating his case a bit (which, you know, is part of his style).
However, I agree with him 110 percent that you should focus less on metrics like clickthrus and opens, and more on sales activity and consistency.
“The real power is in repetition,” he says.
- Uncluttered web pages make ads work better: study | The Wall Blog
- The Difference Between a Mediocre and a Great Website | Copyblogger
- Megan Garber: Why the World’s Most Perfect News Tweet Is Kind of Boring | The Atlantic
- This Is How You Make Something Go Viral: An Impractical Guide | Gawker
- Five Business Technology Books to Help Your Small Business Grow | Small Business Technology
- The Brand That Feeds: Balancing Personal and Professional on Social Media | GOOD
- What are some top strategies for conversion optimization? | Quora
- A Wildly Profitable Timing Template for Email Marketing | Aweber
- Social Media Is Key for Marketers (But Not How You Might Think) | Wired
- Jim Collins: Good to Great in 10 Steps | Inc.com
- Demystifying social media | McKinsey Quarterly
How to grow a list of responsive local prospects for free!
No matter how many educational webinars on marketing strategies you attend, it’s almost impossible to put what you’ve learned into action without a list to market to.
We get it and we’re going to help solve that problem!
TODAY, Tuesday, April 24th, at 1pm ET, Kutenda CEO, Mike Cooch, will interview Brock Predovich on his expert tactics for growing a list of local prospects using Google+ for free – and fast!
Register here: http://kutenda.enterthemeeting.com/m/Q7CQVB9Z
This is NOT your average social media guru presentation. Learn from a business owner in a tough industry who knows you don’t have 8 hours a day to dedicate to social media and list management!
Check out the results Brock got for his own business on Google+:
- More Than 1000 Followers in 10 Days
- More Than 3600 Followers in 1st Month
- More Than 1000 Leads in 1st Month
- $15k in Sales in 1st Month
All from Google+!
Register now to have Mike Cooch and Google+ list growth expert, Brock Predovich, give you a proven strategy for building a list of local prospects.
Join us live on Tuesday, April 24th, at 1pm Eastern and get valuable insight on how to successfully secure new business as an MSP.
We look forward to seeing you!
P.S. Don’t forget, Kutenda now offers Direct Mail services that will help you grow your list and fill your funnels fast:
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Email marketing guru Ben Settle, who mails his list 365 days a year, makes the case for frequency using a baseball analogy:
Last week I was watching the White Sox game and saw a perfect example of how even so-called “loser” emails (i.e. emails that brought you little or no sales on a given day) can still make you mucho smackola. In this case, there was a man on second base who had gotten there on a double. The next batter hit a slow grounder to the second baseman, who threw out the batter, but the guy on 2nd had advanced to third. Then, the next batter flied out, but it was deep enough where the man on 3rd could score a run.
And that, my friend, is how email works.
The man scored due to two outs by two other batters.
Those were not base hits, but they served the purpose of advancing the runner to home for a score.
In “email land” this happens all the time.
This kind of thinking reminds me of the Moneyball approach … i.e., when you’re taking a long-term statistical perspective—when you’re thinking about a 162-game season—it’s about aggregating a bunch of tiny incremental advancements over time. It’s not necessarily about hitting glorious homeruns that sail to the upper deck.
Settle’s moral of the story? “Quit screwing around. Get those emails out.”
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