Google+ has thus far not been taken very seriously by businesses trying to promote their products and services. This is swiftly changing! Google+ has now positioned itself beautifully to challenge Facebook as a major social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ each day! Combine all of the functionality of your Google account, and massive search engine benefits, you’ve got something we can get excited about.
How to utilize your Google+ Local listing
Confused on how to use Google+? Don’t fret – use these for starters!
- Complete your Google+ profile – Give this some thought as you do it. Use compelling photos and images, and be sure you link out to your other social media accounts.
- List your key information – Especially hours of operation, contact information, along with maps and directions.
- Link to your blog or site – Be sure to link to your primary business blog or site. This will result in added traffic and a great backlink.
- Create your business page –You can create content of any length, including video. This has direct benefits for search results as well as folks that find you on Google+.
- Link to your other material – Link out to your blog posts. In addition to getting them indexed nearly instantly, this also has a number of SEO advantages. You can also use your Google+ page for making posts, including multimedia that can link to your pages elsewhere. The possibilities are staggering.
- Utilize the Direct Connect feature – This Google+ tool permits people to add you to circles when they come across you in search. Similar to a Facebook “Like”.
- Use video chat in Google+ Hangouts – Whenever you hold a video chat, Google+ streams it, records it, and sends you the recording via email. You can then upload to YouTube if you wish, or use it on your website or privately. One great option to use it is to create impromptu product demos.
This is just the start of what’s possible with Google+. To see more methods plus a very cool infographic on the subject see this post on CopyBlogger.
LinkedIn should be ranked among the big three of social media sites, right along with Facebook and Twitter. But LinkedIn is in fact more valuable for your business because as opposed to its rivals, this social-media site focuses specifically on business. In other words, you won’t have people on LinkedIn posting about how good their oatmeal tasted this morning.
How smart businesses are using LinkedIn
You operate a business. Your time and energy is in short supply. So just why should you worry about LinkedIn? Here are some ways your peers (there are 1.3 million small-business owners on the network) are using it to their benefit:
- Sharing wins: Promoting your successes is just good marketing. It will make you look good to potential customers. And with 2 million C-level executives using the site, you might find yourself with some influential new friends.
- Getting referrals: LinkedIn makes it easy to get peer and client endorsements for the work you do. Best part? When someone endorses you or writes a testimonial, everyone within your network sees it in his or her activity feed. This kind of social proof is the BEST way to get new customers.
- Finding new talent: If your small business continues to grow, you’ll definitely need to hire new employees. LinkedIn is a great place—scratch that, it’s the BEST place—to find new players to add to your team.
- Promoting events: LinkedIn’s event feature is a game changer! It’s never been so easy to spread your message and boost attendance for upcoming events. You can also use their service directory to find a caterer for your gathering. Simple.
- Boosting website traffic: Here’s a little-known secret about LinkedIn: it’s very influential with Google, if you have a presence on LinkedIn, you’re going to notice a bump in search engine visibility, too. More eyeballs, more prospects.
- Getting answers: You can uncover great information on both marketing and owning a successful business from other pros in LinkedIn Answers and Groups. You will find over 2000 groups dedicated to small-business-related topics.
- Finding investors, vendors and partners: It’s a networker’s paradise. Whether you want some capital, a new accounting firm, or a business partner, you’re not going to find a better source than LinkedIn.
We’re just scratching the surface here, folks. The benefits don’t stop there. Head over to LinkedIn, set up a page for your business and see for yourself. I realize your time is scarce, but trust me, it’s worth it.
[Note: In case you're not on our email list, we sent this out this morning ...]
After a flood of requests, we’re finally opening our popular appointment-setting service to the public. This program was formerly only available to our customers but we’ve reserved a few spots for the public … get in while you can!
You should check out our appointment-setting program if …
- You understand the value of appointment setting, but can’t stomach the idea of picking up the phone and doing it yourself
- Your time is your most valuable asset
- You don’t have the bandwidth to hire and manage your own in-house appointment setter
- You’d rather focus on closing deals than getting past gatekeepers
- In short, if you want to close more managed services clients with great efficiency, you should click here to see what our appointment-setting program is all about!
Questions? Call 303.416.4700 or email firstname.lastname@example.org for a quick response.
More deets here: kutenda.com/lp/appointment-setting-service/
OK, so maybe this post is a bit on the morbid side … For a life-affirming laugh, visit Pictures of People Scanning QR Codes (Tumblr).
p.s. I scanned the QR code engraved on the headstone in the picture. It takes you to Project Gutenberg.
Today I noticed an announcement on the Asana blog (we use their AWESOME project management software) about their new “Inbox” feature.
As a new and passionate Asana fan, I was immediately intrigued… “Ooooh, what new awesomeness has Asana cooked up in their kitchen of wonders?” I wondered.
As an add-on to their PM software, Inbox is somewhat paradoxically billed as a step toward a “post-email world.” (Wait, it’s called Inbox? That sounds suspiciously email-y to me…)
Regardless, this is a shrewd angle for Asana to take. People are drowning in email. They’re stressed out about it. We all feel like Sisyphus pushing the boulder up the hill. Just when we’ve gotten control of our inbox, the floodgates open again.
So it’s natural that the idea of a post-email world would be this *really desirable* thing. But that’s because imagining a post-email world is basically like imagining a world free of work, free of distractions, free of clutter.
But it ain’t gonna happen, folks. And you can’t really blame email for the existence of busywork, annoying newsletters you don’t remember signing up for, spam, endless back-and-forths, passive aggression, etc.
Those things aren’t symptoms of email. They’re symptoms of other things that are much harder to control. Blaming email is like blaming the messenger.
Video is a great way to market your business. For at least two reasons:
- People love video …
- So do search engines
That’s right: video is a really sneaky way to leap-frog your competition in the search results.
But when it comes time to actually roll the camera, we tend to balk. Shooting a video is intimidating for people not named Mike Cooch. (That guy was born to talk into the camera!)
The big reason businesses shy away from video? They (mistakenly) believe that they need to make some kind of glossy, prime-time-ready production that doesn’t have a single flaw. You don’t.
Fact is, when it comes to marketing your local business with video, you actually want your finished product to be a little rough around the edges.
Because the most important thing is to be honest and let your video reflect who you are. Authenticity is one of your greatest advantages as a small business!
You don’t want to squander it by getting too fancy.
So roll the camera!
ENewsletter Sign Up