Posts by: Liz

The numbers say it all: According to a recent survey from Constant Contact, a whopping 81 percent of small businesses report using social media outlets for marketing purposes. This is up 8 percent in only six months!

Even more impressive: 61 percent of small businesses using social media for marketing are saying it has been worth it. And 86 percent say Facebook has been effective, 60 percent for Twitter, and 55 percent for LinkedIn. Each percentage has risen between 6-14 percent in a short six months.

Most used social channels: Facebook, Twitter, LinkedIn, YouTube, and Google Plus. In addition to these sites, Constant Contact noted that 51 percent of small businesses are including blogging in their social media efforts.

The barriers are breaking down: There have been many excuses to not use social media for marketing purposes. In the graph above, you can see that ease, low cost, and customer adoption are all up! Your prospective customers are out there waiting for social media contact, and now is the time to reach out and get social.

Via MarketingProfs


Did you know that Twitter has grown more in the last nine months than in the last five years?! This confirms the fact that now is the time to spice up your tweets and put some extra effort into this marketing channel. Fortunately for us, Cindy King and her fellow tweeters at Social Media Examiner have compiled 17 easily executable tips to boost your Twitter cred. Topics include: fitting Twitter into your marketing, improving your networking, improving your tweets, and bringing Twitter followers back to your website. Check it: 17 Twitter Marketing Tips From the Pros.

Geography of Twitter @replies by Eric Fischer, on Flickr

Recent research from MarketingProfs has shown that social media engagement can increase spending among not only dedicated brand enthusiasts, but also among people who may have passive feelings about the brand.

Using Net Promoter Scores in their study, MarketingProfs found that “socially engaged passives… spend roughly 40% more annually than passives who are not engaged socially.” Forty percent! This is a big deal, folks. If you’re not using the social web to drive engagement, you’re really missing the boat.

What’s more, social media has also been proven to create value at each stage of the sales funnel:

The bottom line: using social media can boost spending AND customer loyalty. To learn more about how social media can be an asset to your business, read the complete article over at MarketingProfs.

What was your first Facebook post? Who was your first Facebook friend? What was the first picture you posted?

These are just a few questions that Facebook will be answering when they roll out the new “timeline” feature in October.

The great news is that you can set up this profile before it goes live! The folks at Business Insider have been kind enough to show us how. Find the details to get your new profile here.  This way, you can see what your profile will be converted to once the timeline goes live as well as begin making adjustments to it.

The purpose of this new profile timeline is to give users a way to share a full scope profile rather than just what is happening “in the moment.” Past trips, pictures, friendships, links, and more will be more visible and accessible to visitors.

Pete Cashmore of Mashable claims this is the best change Facebook has ever made: “Facebook Timeline takes these thousands of seemingly inconsequential events, discards the irrelevant ones, finds the most emotive, the most visual, the most striking and emotionally touching moments and pulls them into sharp focus,” said Cashmore.

This is all well and good on a personal basis, but how will this affect marketing abilities on the social site?

There have been many articles published assessing the impact of Facebook’s changes, the bulk of which focus on the marketing implications of users being able to go beyond “like” to “buy,” “need” or “want.” As you can imagine, marketers are positively gleeful at the prospect.

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Facebook has been making many announcements the past few weeks, but this one has been long awaited. Facebook is now enabling Twitter updates from the Facebook site! While this information is hidden in a five page FAQ, the news is true. Now when an update is published on a Facebook page, Twitter will automatically send out the same message (as long as the accounts are set up properly).

To learn how to synchronize your accounts today, see the full article here.

Google’s algorithm, an intricate equation that chooses how to rank each site/page on the web, has always been a mystery—one that has daunted many people hoping to build a website that will get found by searchers.

So what’s the key to building a site that Google will love?

“The key to SEO isn’t cracking the Google code,” writes marketer John Prinzo. “In fact ‘SEO professionals’ who continually game the system just don’t get it and will cause your business search rankings harm.”

According to Prinzo, the key is to build an honest website that has clean code, descriptive meta data, savvy use of keywords and linking, and fresh content. No fancy gimmickry/wizardry required. Just basic blocking and tackling.

“The algorithm is an automated equation and is simply Google’s (or any other search engine’s) attempt to keep you and your website true,” Prinzo says. “If you are honest, passionate, consistent, prolific, and relevant, and you probably are if you do something you love, then you will go far.”

Read the complete article: The Mystery of the Google Search Algorithm