Webinar: How to grow a list of responsive local prospects for free!
Date & Time: Tuesday, April 24 at 1:00 p.m. EDT
As everyone knows, a healthy list of prospects is absolutely essential in business. But here’s the rub: building a list is hard work, and no one has eight hours a day to dedicate to social media and list management …
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Growing and nurturing a list of qualified prospects is the single most valuable thing you can do for your business. So don’t miss this free presentation!

The above chart is … remarkable. Take a second to parse it (I’ll wait) … Here’s the takeaway: people have adopted mobile phone technology faster than almost any other household technology. The Economist captions:
What makes this particularly interesting is the fact that information and communication technologies (of which smartphones represent an extraordinarily elegant and powerful marriage) are a general purpose technology. They have, in other words, the potential to reshape the economy and boost productivity across all sectors and industries, like electricity or the automobile. Such transformations are about far more than simple technical innovation, however. They often require wholesale remaking of infrastructure environments, of business models, and of cultural norms. …
The potential of the smartphone age is deceptive. We look around and see more people talking on phones in more places and playing Draw Something when they’re bored. This is just the beginning. In time, business models, infrastructure, legal environments, and social norms will evolve, and the world will become a very different and dramatically more productive place.
General purpose technologies: The revolution to come | The Economist
Be sure to check out the entire comic strip here.
How to get more likes on Facebook | The Oatmeal via Boing Boing
Over at Quora.com, a user asks the question on everyone’s mind: “What was it about Instagram that made it worth a $1B acquisition by Facebook?”
Founding blogger Robert Scoble serves up a great answer. In a nutshell? It’s all about mobile.
Today Facebook has NO revenues from mobile. None. That’s amazing, since so many people, hundreds of millions of us, use Facebook on mobile clients. …
Let’s say that Facebook can turn on monetization on mobile clients. That could mean $500 million in revenue on first quarter, $700 on second, $900–$1 billion on third. Looking at it this way paying a billion for Instagram makes a LOT of sense.
Here’s the deal. The future of the web is tied to mobile phones. In fact, Morgan Stanley projects that mobile browsing will outpace desktop-based access within 3–5 years.
The fact that Facebook just wrote a check for $1 billion is all the evidence you need that there is a tectonic shift happening—one that will impact everyone, not just the giants.
What was it about Instagram that made it worth a $1B acquisition by Facebook? | Quora
Writing for Social Media Today, Sookie Shuen puts pay-per-click advertising (PPC) on the endangered species list, citing recent research from YouGov that just 18 percent of SMBs using Google Adwords actually recoup their investment.
PPC is purely about grabbing the potential customer’s attention without actually developing a lasting relationship with them. It focuses on the attraction stage and neglects to actually nurture and convert the buyer. This is why used alone, it can only ever offer limited returns.
Shuen believes PPC can work, but only if used strategically, and in conjunction with other marketing channels.
The Death of Pay Per Click Advertising PPC | Social Media Today
Heh. Be sure to hover over the comic to see the original title text:
From xkcd: A webcomic of romance, sarcasm, math, and language









