Posts by: Jeb
[Note: In case you're not on our email list, we sent this out this morning ...]
After a flood of requests, we’re finally opening our popular appointment-setting service to the public. This program was formerly only available to our customers but we’ve reserved a few spots for the public … get in while you can!
You should check out our appointment-setting program if …
- You understand the value of appointment setting, but can’t stomach the idea of picking up the phone and doing it yourself
- Your time is your most valuable asset
- You don’t have the bandwidth to hire and manage your own in-house appointment setter
- You’d rather focus on closing deals than getting past gatekeepers
- In short, if you want to close more managed services clients with great efficiency, you should click here to see what our appointment-setting program is all about!
Questions? Call 303.416.4700 or email help@kutenda.com for a quick response.
More deets here: kutenda.com/lp/appointment-setting-service/
The QR code has largely failed to catch on as a marketing tool, but maybe there’s hope in death? Via the Atlantic:
OK, so maybe this post is a bit on the morbid side … For a life-affirming laugh, visit Pictures of People Scanning QR Codes (Tumblr).
p.s. I scanned the QR code engraved on the headstone in the picture. It takes you to Project Gutenberg.
Today I noticed an announcement on the Asana blog (we use their AWESOME project management software) about their new “Inbox” feature.
As a new and passionate Asana fan, I was immediately intrigued… “Ooooh, what new awesomeness has Asana cooked up in their kitchen of wonders?” I wondered.
As an add-on to their PM software, Inbox is somewhat paradoxically billed as a step toward a “post-email world.” (Wait, it’s called Inbox? That sounds suspiciously email-y to me…)
Regardless, this is a shrewd angle for Asana to take. People are drowning in email. They’re stressed out about it. We all feel like Sisyphus pushing the boulder up the hill. Just when we’ve gotten control of our inbox, the floodgates open again.
So it’s natural that the idea of a post-email world would be this *really desirable* thing. But that’s because imagining a post-email world is basically like imagining a world free of work, free of distractions, free of clutter.
But it ain’t gonna happen, folks. And you can’t really blame email for the existence of busywork, annoying newsletters you don’t remember signing up for, spam, endless back-and-forths, passive aggression, etc.
Those things aren’t symptoms of email. They’re symptoms of other things that are much harder to control. Blaming email is like blaming the messenger.
Video is a great way to market your business. For at least two reasons:
- People love video …
- So do search engines
That’s right: video is a really sneaky way to leap-frog your competition in the search results.
But when it comes time to actually roll the camera, we tend to balk. Shooting a video is intimidating for people not named Mike Cooch. (That guy was born to talk into the camera!)
The big reason businesses shy away from video? They (mistakenly) believe that they need to make some kind of glossy, prime-time-ready production that doesn’t have a single flaw. You don’t.
Fact is, when it comes to marketing your local business with video, you actually want your finished product to be a little rough around the edges.
Because the most important thing is to be honest and let your video reflect who you are. Authenticity is one of your greatest advantages as a small business!
You don’t want to squander it by getting too fancy.
So roll the camera!
Always the contrarian, Ben Settle tries to make the case that testing email campaigns is …
- Impossible
- A big waste of time anyway
“I take great pleasure in tipping sacred cows … ” Settle writes. “Whenever someone says they ‘scientifically test’ emails, I call BS on it right away.”
He argues that true scientific-method-style testing is impossible with email because there are too many variables you can’t control, combined with the fact that tracking on mobile devices notoriously unreliable.
I think he’s mostly right—but probably overstating his case a bit (which, you know, is part of his style).
However, I agree with him 110 percent that you should focus less on metrics like clickthrus and opens, and more on sales activity and consistency.
“The real power is in repetition,” he says.
