To small businesses, the benefit of dabbling in local search is clear: Get found by a geographically relevant group of customers who are in search of the product and/or service you offer. What a concept—real-time interaction and a high conversion rate to boot!

However, the process by which you properly establish your small business in the local search world can be confusing to some, downright maddening to others. Take Angelo’s mom for instance. If you can ignore the talk of the devil and the image of her spitting down her own shirt, you might be able to relate to the frustrations here. Like a desktop PC for technologically hesitant parents over 55, online marketing is a mysterious world that few small businesses have mastered on their own. So before getting stubborn and rejecting the process, read on for some simple insights into getting your business successfully integrated into local search …

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