Video is a great way to market your business. For at least two reasons:
- People love video …
- So do search engines
That’s right: video is a really sneaky way to leap-frog your competition in the search results.
But when it comes time to actually roll the camera, we tend to balk. Shooting a video is intimidating for people not named Mike Cooch. (That guy was born to talk into the camera!)
The big reason businesses shy away from video? They (mistakenly) believe that they need to make some kind of glossy, prime-time-ready production that doesn’t have a single flaw. You don’t.
Fact is, when it comes to marketing your local business with video, you actually want your finished product to be a little rough around the edges.
Because the most important thing is to be honest and let your video reflect who you are. Authenticity is one of your greatest advantages as a small business!
You don’t want to squander it by getting too fancy.
So roll the camera!
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