This week Google made waves when it folded all existing Google Places pages into Google+ and rebranded them as Google+ Local listings. Here’s a roundup of reactions and analysis from around the web, starting with two official announcements from the Goog:
- Local—now with a dash of Zagat and a sprinkle of Google+ | Google Official Blog
- Helping people discover and share local businesses with Google+ | Google and Your Business Blog
- Google+ Local Unlocks the Power of Zagat | Mashable
- New Google+ Local Tab Unveiled, Will Replace Google Places | Marketingland
- Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search | Search Engine Land
- Meet Google+ Local, Zagat-Fueled Competition for Yelp | The Atlantic
- Google+ Local: What’s a Local Offline Marketer to Do? | Local Income Lab
- Google to Use Zagat to Refine Local Search | The New York Times
- Google Looks To One-Up Facebook With Google+ Local: A More Social Google Places, With A Twist Of Zagat | Tech Crunch
- Google Continues Quiet, Consistent Push For Google Plus | TMP IdeaLab
The early takeaway? This move effectively forces businesses and individual users to get involved with Google+ in a big way.
Update I: Here’s another good overview of the change from David Mihm.
0
