There are a lot of snake-oil salesmen out there, and a great many of them have ‘Search Engine Optimization Guru’ or ‘Social Media Expert’ emblazoned on their business cards.

If you’re considering hiring a consultant to manage your social media profiles or improve your website’s rank in Google, Copyblogger’s Sonia Simone has some timely words of advice: caveat emptor. “They can destroy your reputation much more quickly than you can rebuild it,” says Simone, who recently covered an exceptional case of poor customer service that went viral in a bad way. “[There] actually are some very smart, helpful social media consultants out there. But you have to know how it works for yourself, so you can tell good advice from terrible advice.”

Read more at 5 Lessons You Can Learn from a Breathtaking Customer Service Fail


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