If you ask small business owners today why they’re not using social media to promote their products and services, you’ll likely get a question instead of an answer. Among the more common are: “How do I know if it’s working?” and “Is it even worth the time and effort to post on Twitter or Facebook if I can’t see the ROI?”

Well, Susan Etlinger and the Altimeter Group have developed a useful framework that provides answers to these very questions. Etlinger identifies six ways to measure social media results:

Ultimately, the hope is that more small businesses will find ways to use these powerful media and see that the ROI is well worth the time. Check out the full report here—it’s definitely worth a read!

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