Recently Facebook announced the release of their Facebook for Business user guide to help answer some of the most common questions business owners have about using Facebook to market their wares. The guide focuses mainly on business pages, ads, sponsored stories, and the main platform.

In a July 27th post, Search Engine Land’s Greg Finn parsed the new guide and pulled out some great takeaway points for businesses to remember:

Set some goals: Use your goals to shape the content on your Page to ensure it is useful and relevant

Share exclusive content: Post photos, videos, menus or other “sneak peaks” about new products and events

Check your page daily:
Set aside 5-10 minutes each day to post updates and respond to comments

Create a Conversation Calendar:
This will help you remember when, where and what to post

Read the complete post here.


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