How can I drive more customers to my website?

Specifically, what will have the biggest impact on my search ranking? How important are keywords? Meta and title tags? What else do I need to bulk up my site so it can be found?

The 2012 MarketingSherpa Search Marketing Benchmark Report can answer a few of these questions for you. The biggest takeaway? Content is the undisputed king. According to top marketers and webmasters, the best way to optimize your site is to make sure it’s brimming with fresh, useful, and targeted content – articles, blog posts, videos, webinars, and other media.

But there’s more to search engine optimization than content. The most effective SEO strategy is one that combines several efforts. Here are some of the top-rated SEO tactics, according to MarketingSherpa’s survey of 1,530 B2B and B2C marketers:

  • Content creation 92 percent
  • Keyword research 87 percent
  • Title tags 89 percent
  • Blogging 79 percent
  • Webinars/videos/images/podcasts 82 percent
  • Social media integration 74 percent

So when trying to figure out the next move to make with your site, keep these key factors in mind! Read more here.


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