Yes, it’s true: Some people continue to use phone books.

But today’s consumer increasingly favors that great information repository known as the Internet, and they use search engines like Google, Bing and Yahoo to find what they’re looking for. With this change comes a new mandate for businesses: make sure your web site gets found.

So how does one get found in the search engines? If your business serves a competitive market, just having a web site doesn’t mean you’ll rank for key search terms. Google may list your competitors ahead of you in the search listings, and studies show that searchers rarely even look at the results beyond the top three. If you’re not in the ‘Golden Triangle’ you’ll get crumbs for clicks while your competitors get all the action.

We can help. We’re offering a free three-part webinar on search engine optimization, which is the process of optimizing your web site’s content and code for better placement in the search results. It also involves off-site factors, such as acquiring inbound links (which Google interprets as votes) from other web sites.

The series will help businesses ‘SLEEP’ their way to the top of the search results. (SLEEP: search, leverage, evaluate, estimate, perform). At the end of the series, we’ll provide attendees with a free SEO checklist that will help you apply what you’ve learned to your business’ web site. Register for the webinar today!

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