Summary: Color triggers a range of emotions and reactions from viewers online. By choosing the proper colors for key elements of your web site, you’ll be more effective in collecting leads and converting customers.

There’s a fine line between creative web design and effective web design when marketing your company online. While graphic designers work to appeal to the taste of the site’s viewers, it takes a closer look into your target demographic’s psyche to design a web site that’s effective in collecting leads and converting customers.

It’s clear that your web site layout has much to do with the outcome of a viewer’s visit, but psychologists suggest color impression can account for up to 60 percent of the acceptance or rejection of a product or service. By choosing the right colors for key elements of your web site, you can trigger the right emotions and reactions from viewers—and collect more leads in the process.

Following your implementation of web site best practices, its important to test color variations among other things such as eye-tracking, link placement, sizing and information architecture against your audience. Among these factors, your color choices could mean the difference between a sale and lost customer.

In terms of the main messaging on your site, nothing is simpler than black text on a white background. While you may want to brand your web site heavily with your company colors, you must prioritize! After all, you’ve taken the time to script all that genius web copy – so don’t muddle the message in a mess of competing colors. Keep the contrast between your background colors and font colors strong and forget variety: in terms of web copy design, simplicity is key. Market your service and/or product effectively by providing a basic canvas that allows your readers to focus on your meticulously crafted marketing message.

Not the simple type? Want to get a little flashy and bring in some bright colors? Your “call to action” button is the place to spice things up. Solid bright colors will attract your viewers’ attention and raise your chances of conversion. Without adding any headache-causing voice recordings, the right color choice can have your “call to action” buttons screaming “CONVERT HERE!” in no time.

And for good measure, make sure the details of your color branding are reflected on ALL of the pages within your site. This continuity helps build trust with your viewers and keeps your message clear in their subconscious minds.

So what have we learned? Keep the presentation of your messaging clear, your conversion points LOUD, and don’t forget to rinse and repeat on every page you create!

Bookmark this post!

Hide Sites