Yesterday I was showing a copywriter friend about Google Local so she could write about it for us here at Kutenda (Did you know that our Online Marketing Suite will be a big help for companies marketing locally? Yup). I did a typical search that an average consumer might do. I searched for “pizza” here in Broomfield, Colorado, where our offices are.

Here’s what came up in the map results:

#1 result in Google Local - a local pizza joint

Look, the top result is a single-shop, local owned pizza place (they really do have good pizza, too). In the local results, its beating out Dominos, Papa Johns and BlackJack and other big wig pizza-pumping machines.

Local search continues to grow in importance, which just means to you – local or regional business owner – that you have better ways to harness your Internet marketing efforts more effectively. That you do have the opportunity to beat out that 900-lb gorilla in your business area, if you have the right tools to make it happen.

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