People have been to conferences and sat in a big room listening to a speaker. They are off in the distance on a stage and you see them on the big screen. Once the speaker is done, everyone claps, and shuffles out the door.
Now you can create a more personalized and interactive forum through hosting a web seminar. Instead of people sitting in an auditorium, they are in front of their computer watching and listening. You can take a poll, call on people to answer questions, and have a more interesting discussion. At the end of the presentation, you can make your sales pitch and track who attends the conference and send them a thank you email.
3 steps to think about when planning your web seminar:
- Make it relevant
- Have a recognized speaker
- Provide a takeaway
The planning and preparation involved is similar to a seminar in an auditorium. Spend time on the marketing, choosing the topic, and the speaker(s) to ensure a successful event!
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